Primark x Penn


So, today is my birthday and I'm supposed to be having a proper chilled day but I can't seem to put my laptop and phone down creating content for socials and the blog lol! So I said to myself I'll prepare a few posts etc and put the tech down in the evening.

So last week I went back to Primark Bluewater and launched a collaboration between Primark and Penn, although once I done it I had to take it down as it had a hard launch for the week after (annoying) and also more lines of the collection came available so instead of having it on a fixture we implemented it in a feature wall. It is sometimes like this at work where they send the pack of the product mix from capsule collections but more lines of the collection is on our system to order. This can make it hard to plan for. I knew I probably wouldn't be launching it the week after because I am having time off so I got a few quick pictures before I took it down!

I haven't heard of Penn before but doing a bit of research it is a Tennis brand with an American sports-style heritage. When I saw the products I thought it was such good quality, the gilets and coats were really thick and felt really sturdy too. The brand itself is sold on sports direct, but we have the collaboration collection in-store at Bluewater now. Here are the pictures of the lines I first launched last week but remember some more products came in after! If you are interested head to Bluewater.