Modest Capsule Launch

Hi Guys,


Haven't posted in a few days as have been busy at work. Monday I launched a new capsule at Primark Bluewater, which is a Modest collection. To kind of understand the customer I was aiming this at when sampling for the capsule I had to google what modest meant, just so I could really understand what I needed to get. For those who may be unaware, modest is described as below;

A woman can be described as modest when she avoids doing or wearing anything that might cause other people to have sexual feelings towards her. You can also describe her clothes or behaviour as modest.

The collection was based around long dresses and I merchandised these with tights, headscarves, long wide-leg denim, blouses and long coats. Here is the Modest collection at Primark Bluewater (excuse the bad pictures, we was open when I was taking them, if I get better ones the weekend I'll update this post!)

I also started covering the VM at Primark Chatham today, I relayed some blouse feature walls today and a tailoring one. I have been planning a lot today and checking availability of feature walls and fixtures so I hopefully will be able to get some good pictures for the blog!